One Stop responds to changing customer needs with new and improved Fresh range
One Stop has taken another decisive step to provide its customers with healthier, fresher options by extending its fresh food offering with its first range reset in over two years.
The convenience retailer has brought in a total of 108 new lines to their stores, 16 of which are Own Label products.
One Stop’s product overhaul – launching from today – is not just a retail move but a conscious response to the changing needs of today’s shoppers. Research pinpoints that customers are looking for fresher and healthier choices, enabling them to cook meals from scratch, alongside convenient solutions for busy families. One Stop’s fresh range reset is designed to cater to both ends of the spectrum, whilst offering a seamless shopping experience in-store.
The retailer is dedicated to a more sustainable future and as part of this effort, the new range includes introducing products with extended shelf lives, from 23 to 30 days. To further minimise food waste and eliminate products that no longer appeal to customers, it is also discontinuing 50 product lines. These changes align with One Stop’s long-term goal of becoming carbon-neutral by 2035 and achieving Net Zero status for its entire value chain by 2050.
To help customers ease of shop, One Stop has used the reset to restructure its fresh merchandising, ensuring that customers can quickly find what they are looking for. Products that complement each other for a perfect meal, are now being conveniently displayed together.
Marianne Aitken, Head of Product at One Stop comments: “We’re really excited to expand our fresh range and to be providing customers with more choice and affordability.
“A lot has changed since we last did such a thorough reset and we’ve experienced massive growth in this time. Customers have been moving towards healthier choices and, as a responsible retailer, we want to provide these options.
“Whilst bringing in a new era of freshness, we’ve also had the opportunity to revise our meal solutions for busy customers. Options now include everything from prepped veg to delicious ready meals.
“We’ve also increased our Pizza Co range so customers can grab and go. Many items from the range are now in 690 stores – an increase of over 150 stores – this just shows how popular this choice is for our customers.”
The retailer’s Franchisees will also have the option to opt in to the new and improved fresh range – a great opportunity for them to further take advantage of being part of One Stop!
John Miller, Head of One Stop Franchise comments: “We know that our retailers are trading in tougher times and helping them drive increased sales and profitability is a key part of our franchise business model. Customer satisfaction, a great in-store shopping experience and bigger basket spend is crucial to this, so the extension of our fresh range to include both own label and branded products is an exciting change for our franchisees who will be able to meet the needs of their customers who are looking to scratch cook healthier meals”.
Own Label fresh products now feature leeks, parsnips, pink lady apples, grated mozzarella, fresh pickled beetroot and large flat mushrooms. For those seeking quick, tasty meal solutions, there’s also a new range of branded ready meals, including City Kitchen Chicken & Chorizo Paella 380g and City Kitchen Chicken Katsu Curry 380g.
One Stop customers will now be able to ‘eat seasonal’ by getting their hands on fruit and vegetables during the season they’re grown – furthermore supporting the retailer’s sustainability efforts. And with the festive season upon us, customers will be able to rely on One Stop for all their Christmas dinner trimmings such as pigs in blankets, sprouts or cabbage.
One Stop’s lunchtime meal deal has welcomed some limited-edition Christmas favourites including chicken, stuffing and cranberry sub and wrap. The meal deal has also been enriched with a number of high-protein options including Taste Original Chicken Satay 40g, Protein Chocolate Drink 500ml and with Onken Naked Strawberry Yogurt Pouch 110g providing a healthier treat.
The retailer is now also ranging a variety of charcuterie products; Charcuti Sliced Chorizo 70g, Charcuti Sliced Pepperoni 90g, Charcuti German Salami 90g and a range of olives – perfect for sharing occasions!
Concluding Marianne comments: “The latest reset is a testament to One Stop’s dedication to customer satisfaction. It is key we adapt and grow with our customer’s changing shopping habits and we look forward to welcoming them to experience the new era of shopping at their nearest One Stop store.”