Cadbury marks 200th anniversary with celebrations at One Stop!
One Stop customers will be able to participate in Cadbury’s 200th anniversary celebrations this April!
From the 23rd of April until the 19th of May 20 One Stop stores will be having a purple take over to mark the iconic Cadbury brand’s landmark milestone. From bunting, posters, barkers and balloon arches, to hanging signs with LED lights, the chosen One Stop stores will be visibly celebrating one of UK’s most-loved confectionary brands.
During the store takeovers, One Stop customers will have the opportunity to taste and collect Cadbury’s new 180g Limited Edition Cadbury Dairy Milk Bars (£1.80 RRP per bar); including six different pack designs from as far back as 1915 until the present day, as well as potentially get their hands on one of the 50 goodie bags per store being taken over, filled with chocolate treats. Brits from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.
And the fun doesn’t stop there!
Bringing theatre, nostalgia and chocolate-y joy to One Stop stores this Spring, the Cadbury team will also be on hand to give out free Cadbury merchandise including tote bags, hoodies, hats and notebooks!
Sharing the community spirit, One Stop will be donating Cadbury products which will be distributed to foodbanks local to the chosen 20 stores.
Commenting on the anniversary, Connor Gould Cadbury Junior Brand Manager at Mondelēz International says: “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year. The British public has played such an important role in our history and we’re proud to celebrate being yours. We look forward to seeing One Stop shed light on this monumental anniversary through their store takeovers”.
A handful of the stores taking part in the takeover are – rightly so – based in the Midlands; these include Wednesfield, Brownhills and Solihull. Other stores getting involved includes Ashington, Marlborough, Bordon.
“Cadbury has been a constant in the lives of British people, a truly reliable brand, providing quality and value to its customers, something that we as a brand, also pride ourselves in. With Cadbury being Birmingham-born and One Stop being Wolverhampton-born, there is a strong West Midlands heritage connection between the brands, so when we were approached to be part of their 200th anniversary celebrations, we were thrilled,” commented Henry Maulik, Head of Product at One Stop.
Over the coming months, Cadbury will be announcing more plans for its 200th anniversary year, including ways that fans nationwide can get involved in the celebrations. For more information, visit https://www.cadbury.co.uk/.