One Stop introduce Fruities & Veggies ™ characters in store! 

One Stop has introduced their very own Fruities & Veggies™ characters; ‘Arthur Apple’, ‘Pete Potato’, ‘Patricia Pear’, ‘Lotty Lettuce’, ‘Tia Tomato’ and ‘Betty Beetroot’, all in aid of the UK’s leading food redistribution charity, FareShare. 
 
These bright, fun and educational characters that form ‘The Fruities & Veggies™’ universe, can be spotted in all One Stop stores around the UK from early January. Aimed to create more awareness around healthier eating habits and the benefits of eating a variety of fruit and vegetables, customers can also pick up the character collectibles in store.  
  
“We’re so excited to be launching our Fruities & Veggies™ campaign. The character keyrings are the perfect collectibles, and at just £2.50 each, customers will have to be quick as when they’re gone, they’re gone!” commented Jack Taylor, Community and Partnerships Manager at One Stop stores.  
 
45p from the sale of each keyring at One Stop will be donated to FareShare. FareShare works with the food industry to redistribute good-to-eat surplus food to over 8,000 charities across the UK. These include schools, homelessness shelters, community centres, hospices and refuges, all working to provide essential support services. Every £1 raised through The Fruities & Veggies™ campaign will enable FareShare to deliver the equivalent of five meals, strengthening communities across the country. 
 
Don’t have time to pop into store? No problem! Customers can also learn about each The Fruities & Veggies™ characters here, as well as play a fantastic interactive game, for their chance to win brilliant prizes. The interactive webpage is packed with facts about each or our characters, tasty recipes for all the family and lots of fun educational games and resources to learn about all the benefits of eating fruit and vegetables. 
 

Kirsty Ford, Head of Fundraising at FareShare said: “We are so grateful to everyone at One Stop for supporting The Fruities & Veggies™ campaign. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it. Fresh fruit and vegetables make up a huge part of the food redistributed by FareShare every year, helping ensure that people in need have access to healthier, more nutritious diets. 

By purchasing these keyrings, shoppers can help people affected by the cost-of-living crisis come together through food and access essential support services. One Stop’s ongoing generous support for FareShare makes a huge difference in helping us make the food go further.”    

 
One Stop have worked together with London-based agency, Louis Kennedy who facilitate partnerships between brands and charities, using IP to deliver real social good. The agency is particularly known for their work with Comic Relief (Red Nose Day) and BBC Children in Need (Pudsey Bear). As well as creating the fantastic The Fruities & Veggies™ range to support One Stop and FareShare, the agency has raised over £250m for good causes over the last 30 years. 

“The Fruities and Veggies™ characters educate and inspire children and families alike on the wider benefits of healthy eating and how doing so affects all our physical/mental health and overall wellbeing. Developed over time with One Stop, I’m delighted to see them truly come to life both in-store with some wonderful collectibles and also in partnership with 2Simple and supporting FareShare.  
 
Together we have created a multifaceted engaging, educational, entertaining and inspiring campaign for the greater good of our nation while delivering significant social good and awareness through the process,” said Grant Morgan, Founder and CEO Louis Kennedy.