One Stop set to transform offering with Tesco Core Own Brand

One Stop, a subsidiary of Tesco, has announced that from 21st October 2024, it will phase out its current ‘Own Label’ products and replace them with Tesco’s ‘Core Own Brand’ range across its entire portfolio of 1,000+ stores.

This transformative initiative will enhance the convenience store’s offering to customers and will also come as welcome news to One Stop’s growing portfolio of franchise partners, enabling them to leverage Tesco’s portfolio of products in a national trusted brand.

In the next month, One Stop customers will see Tesco’s high-quality Core Own Brand products introduced in phases, beginning with 26 new SKUs in the Meat, Fish and Poultry categories. This will be followed by 72 Produce SKUs in January 2025 and a further 137 SKUs in Prepared Foods, Bakery, Dairy and Frozen by 7th April 2025. Later in the year will see 70 SKUs from the Grocery category followed by ongoing range development.

This phased integration of Tesco’s Core Own Brand will provide an expanded range of healthier, affordable options, aligned with customer preferences. A game-changer for franchise partners, attracting more shoppers and offering products customers already know and trust. Offering Tesco products will provide them with a competitive edge to enhance customer proposition, increasing footfall and basket size, while benefiting from Tesco’s extensive market research and product innovation.

Stephanie Wood, Managing Director at One Stop, commented: “This is an incredibly exciting time for us at One Stop.

“Customers’ shopping habits are changing, and the rise of the convenience market has seen unprecedented growth. The attraction of Tesco’s Core Own Brand range in One Stop will elevate our customers quality perception with a brand they trust, which offers choice that is affordable and convenient to them.

“It will also enable our franchisees to offer their local communities a broader and more competitive range with high-quality, healthier and trusted products. We’re unlocking incredible growth potential for them while continuing to provide all our franchisees with advanced technology, top-tier support and market-leading promotions.”

Alongside driving traffic into One Stop stores, the Tesco Core Own Brand range will be available on all four aggregator platforms, Deliveroo, Just Eat, Uber Eats and Snappy Shopper. This will open up potential revenue streams and access to customers further afield than the immediate trading area.

Never one to rest on its retail or business laurels, as this major change takes effect, One Stop remains focused on expanding its Tesco Own Brand offerings based on customer feedback and market demands. Customers and franchisees can expect even more innovation and growth opportunities in the year ahead, positioning One Stop as a leading player in the UK’s fast-growing convenience sector.